The National WIC Association (NWA) applauds the U.S. Department of Agriculture’s (USDA) final rule allowing online transactions and other modernization efforts in WIC. Effective December 7, 2026, the rule marks an important step toward making the WIC shopping experience more convenient, equitable, and accessible for millions of families, particularly those facing barriers to nutritious foods.
Join the National WIC Association and the United States Lactation Consultant Association for Clinical Day 2026, an immersive, hands-on experience designed for lactation care professionals at every stage of practice. Through interactive sessions, case-based learning, and peer collaboration, attendees will sharpen real-world clinical skills, build meaningful professional connections, and leave with actionable tools and renewed confidence.
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Black Maternal Mental Health Week (BMMHW) raises awareness of the disparities Black mothers face in accessing maternal mental healthcare and the importance of equitable, culturally responsive support. The observance encourages open conversations, challenges systemic barriers, and calls for collective action to ensure every Black mother has access to the care and resources needed to thrive during pregnancy and the postpartum period.
From everyday essentials like water bottles, calendars, and cardigans to mission-inspired gifts, our merchandise helps you show your WIC pride wherever you go. https://www.nwastore.com/
