We invite you to explore our various WIC-related webinars. We offer webinars on Thursdays from 3:00 - 4:00 pm ET unless otherwise noted. See below for a schedule of upcoming webinars.
You can also register for upcoming webinars and watch our archived webinars on-demand on the NWA Online Community Webinars Group. The community, including recordings of archived webinars, is for Local and State WIC agency staff with active NWA membership ONLY. If you have issues accessing the online community, please email us at [email protected].
To attend NWA webinars, you must register in advance. The links below will take you directly to registration. Upon completing your registration, you will receive a confirmation email. If you don't see that email, please check your spam/junk mail folder. We strongly recommend you add [email protected] and [email protected] to your email safe senders list to be sure you get your confirmation and other important emails about the webinar.
Interested in presenting a webinar? You are welcome to submit a webinar idea to NWA here! The National WIC Association welcomes proposals from all. Submissions from WIC staff, WIC participants, or those featuring WIC staff or WIC participants as co-presenters will receive preference in the review process.
Title: How Families Experience the WIC Journey: Centering Participant Voices to Strengthen Practice
When: Thursday, March 19, 2026 at 3:00pm ET
Description: This webinar is part of a three-part series within the Advancing Health Equity to Achieve Diversity and Inclusion in WIC (AHEAD) 3.0 project and explores how families experience the WIC journey through the voices of WIC participants themselves. From first awareness and enrollment to benefit use and recertification, this session draws on findings from a mixed-methods evaluation, highlighting where WIC works well and where points of friction may undermine trust, dignity, and retention. Attendees will examine how experiences vary across racial, ethnic, and geographic contexts, and why high satisfaction can coexist with real-world challenges. Attendees will leave with a shared narrative of the WIC journey and practical, participant-informed insights to support reflection and continuous improvement across WIC programs.
Speakers: Kimberley Broomfield-Massey, PhD, Principal Research and Evaluation Consultant, Urban Metrics Consultants, Tiffany Young, PhD, Research and Evaluation Manager, Urban Metrics Consultants, Stacy Davis, MPH, IBCLC
Director, Center for Innovative Practices in WIC, National WIC Association & Hanna Griffin, Research and Evaluation Manager, National WIC Association
Title: Solids Made Simple: Introducing Solids & Baby-Led Feeding
When: Tuesday, May 12, 2026 at 3:00pm ET
Description: In this session, we will explore practical applications for starting solids with babies, focusing on timing, baby-led feeding, and supporting children with special feeding needs. We will address common misconceptions, strategies for introducing new foods, and the impact of social media on feeding practices. Attendees will learn about valuable resources to guide effective feeding practices.
Speakers: Lyndsey Huss,MS, RDN,Lead, Nutrition Science Communications,Gerber Products Co.; Wendy Shaw,Ed.D, MBA, RDN,Lead, Medical Marketing,Gerber Products Co.
Title: Where Clinics Can Act: Barriers, Facilitators, and Opportunities for Improvement
When: Thursday, May 21, 2026 at 3:00pm ET
Description: This webinar is part two of a three-part series within the Advancing Health Equity to Achieve Diversity and Inclusion in WIC (AHEAD) 3.0: Enhancing Equity throughout the WIC Participant Journey project (https://www.nwica.org/press-releases/national-wic-association-receives-16-million-to-improve-participant-experience). The session will focus on translating participant insights into practical improvements that WIC clinics can implement to strengthen participant experiences. Building on findings from the AHEAD 3.0 Journey Map Report, the presentation highlights barriers families face at different stages of engagement—from enrollment and appointments to benefit use and recertification. It examines how clinic environments, communication practices, and administrative processes shape participant trust, dignity, and continued participation. Attendees will explore key facilitators that support successful engagement and identify clinic-level actions that can reduce barriers and improve service delivery. The session will conclude with a discussion of short‑ and mid‑term opportunities for improvement, helping attendees prioritize realistic changes that strengthen access and participant satisfaction.
Speakers: Kimberley Broomfield-Massey, Principal Research and Evaluation Consultant, Urban Metrics Consultants
Title: AHEAD 3.0 Journey Map Report Summary: Findings, Recommendations, and Next Steps
When: Thursday, June 25, 2026 at 3:00pm ET
Description: This webinar is the final session of a three-part series within the Advancing Health Equity to Achieve Diversity and Inclusion in WIC (AHEAD) 3.0: Enhancing Equity throughout the WIC Participant Journey project (https://www.nwica.org/press-releases/national-wic-association-receives-16-million-to-improve-participant-experience). The session synthesizes findings across the full WIC journey, highlighting both strengths and barriers that shape participant engagement. Drawing on survey data, focus groups, literature, and insights from the Participant Advisory Council (PAC), the presentation explores key themes such as relationships, administrative burden, and cultural responsiveness. Attendees will leave with actionable recommendations to strengthen WIC systems and support sustained participation.
Speakers: Kimberley Broomfield-Massey, Principal Research and Evaluation Consultant, Urban Metrics Consultants
All live attendees will receive the following within approximately one week of the live webinar broadcast:
Have a webinar question or idea? Email us: [email protected].