State Spotlight: Colorado WIC Streamlines Referrals, Maximizes Community Partnerships

August 31, 2020 - News & Blog
Nationwide WIC providers have stepped up with innovative strategies to support families with accessing WIC’s vital nutrition support and breastfeeding counseling. Many WIC providers have had to safely increase their outreach in the community and online to meet the increasing number of families eligible for WIC due to the pandemic. In 2018, Colorado WIC launched an online referral form, which has only become even more helpful throughout the pandemic. In April 2020, WIC online referrals increased by 85%. Colorado WIC Director Heidi Hoffman appreciates staff and community partners, “for their willingness to try new ideas to better serve our families and provide more families with WIC services.”